The Flywheel Effect is a concept that many successful businesses have embraced. It refers to the idea that small, consistent efforts can yield significant results over time. The metaphorical flywheel represents the momentum that builds as a business continues to make progress toward its goals.

Jim Collins, author of the book “Good to Great,” first popularized the idea of the Flywheel Effect. He studied companies that had achieved long-term success and found that they all had one thing in common: they had built momentum through a series of small, consistent actions. These actions were not always glamorous or exciting, but they effectively moved the company forward.